Articles

Running a business in Africa comes with unique challenges. Our articles break down the strategies, systems, and mindsets you need to grow sustainably. We cover everything from operational efficiency and team building to market analysis and change management.

Whether you are planning to start a new business or scaling an existing business, you will find actionable insights written for your business environment. No theory for theory's sake, just practical guidance you can actually use.

Time, Knowledge, Money: The 3 SyndicatesEvery successful business operates on a fundamental equation that most entrepreneurs discover too late. You do not need all three resources at once, but you need at least two to acquire the third.

What Coca-Cola's $40 Million Mistake Teaches Us About Corporate Restructuring and Market StrategyDo you remember Gold Spot, Limca, or Thums Up? If you grew up in Nigeria during the 1980s and early 1990s, these drinks were everywhere. They were refreshing, popular, and seemingly unstoppable.

Are You Ready To Start A Business In 2026?As we head into 2026, more Nigerians are starting businesses than ever before. SMEDAN and CAC are even offering free registration to 250,000 local businesses.

Market and Competitor Analysis: The Cornerstone of Smart Business GrowthIn business, knowledge is power! Knowing your market landscape and understanding your competitors are essential steps to making informed decisions, identifying opportunities, and staying ahead. At Traction Outsourcing Limited, we offer market and competitor analysis enabling Nigerian businesses to n

Change Management and Transition SupportChange is the only constant thing! And every thriving business reaches moments where the status quo is no longer enough. Change then becomes necessary not just for survival, but for growth, competitiveness, and sustainability in the market.

Building Your Business Development Plan: A Roadmap to Sustainable GrowthProgress starts with a clear and actionable plan for every thriving enterprise. Just like a teacher who carefully plans lessons to meet the needs of each student and prepare them for exams, a well-crafted business development plan sets the direction for sustainable growth and success.

Setting Up A Winning Team In Your Business (Inspired by the Parable of the Talents)A famous African Proverb says "A single tree does not make a forest". As humans, we are innately reminded of our need to build for and around a community of like minded individuals.

Optimising Operational Management for Increased Efficiency and ProfitabilityUnlocking Efficiency in a Competitive Era Imagine two drivers heading to the market- one driving on the wide, smoothly flowing roads, and the other stuck in service-lane traffic jams where every move is slow, stressful, and costly. Who do you think arrives first? Speed matters, but the environment y

Clear Roles, Smooth Workflows: The Key to Building a High-Performing BusinessIn any thriving business, success is built on clear communication, shared goals, and coordinated efforts. It is often said, "If you want to go fast, go alone; if you want to go far, go together.

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